So Who Are We?

Kathy McIntosh is the principal at A Well-Placed Word and specializes in freelance commercial writing and marketing, as well as public relations for small businesses.

Most recently the public relations and marketing communications manager for a small software publishing company, Kathy has more than two decades of experience in marketing & public relations writing. She earned her MBA in Marketing and Organizational Development from the Anderson School at UCLA.

Kathy has been a Product Manager for Xerox and worked in Marketing and Tech Support for Hewlett-Packard. She also worked in state government where she directed communications and wrote and managed a variety of grants.

Kathy was also a founder of Healthwise, Inc., an innovator in consumer wellness and health information.

Kathy is well qualified to help you identify your target markets and how best to reach them. Her writing credentials include product brochures, marketing materials, newsletters, press releases, training guides, television and radio ads, consumer wellness guide, articles, short stories and novels. She is particularly skilled at translating complex concepts into words your customer will understand.

Let her years of experience combine with your knowledge of your business to let you put your best word forward!

5155 E. Softwood Drive, Boise, ID 83716
208.343.5731

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